Customers today are overstimulated by advertisements. Everywhere you go, you are sure to be bombarded with an array of ads, no matter online or offline. Billboards, posters, flyers, social media posts, email pitches etc can be a turn-off for customers who feel that the push-marketing strategy is “too much”.
Without using these traditional marketing techniques, how can you still get your brand to stand out from the sea of businesses out there? One way to differentiate yourself from the crowd is using sensory marketing by engaging the five senses (sight, sound, touch, taste and smell).
Now, what is sensory marketing? Sensory marketing involves many techniques that are used to reach your customers’ senses and influence their buying decision based on how your brand makes them feel.
Have you ever wondered why certain experience have such an extraordinary impact? For example, why the smell of leather is often associated with luxury? This is because scent (one of the five senses) is very evocative and can form a significant part of a person’s memory. Automotive industry, for example has also capitalized on sensory marketing- the new car smell. Long ago, an automotive brand changed its hardware and this in turn changed how the car smells. Lo and behold, car sales dropped because consumers said, “they just didn’t smell the same anymore”, further proving that senses can change the way we perceive brands and affect our spending habits.
No matter which industry you are in, sensorial marketing is something that you can tap into to elevate your branding.
Here at Inetolgift, we believe that sensorial marketing can be seamlessly incorporated into gift-giving.
Receiving gift is such a powerful experience which creates a strong sense of connection between the giver and receiver. On top of the strong connection, using sensorial marketing can help elevate brand perception.
Strong connection + Positive Brand Perception = Brand Loyalty.
The question is, how can you tap into the sensorial side of marketing to improve the potential and sustainability of your business?
That’s why we are here to assist you.
Contact our Inetolgift Senseis today at email@example.com
We are more than happy to help you on your sensorial gifting journey and elevating your brand.